Hi, I’m Hedda, founder of Oslo Design Lab and a dedicated mentor for wellness entrepreneurs.

With over 20 years of experience in design, branding, and coaching, I help passionate individuals like you turn your expertise into thriving digital businesses.

My journey began as a graphic designer in San Francisco, followed by a role as an e-commerce creative director in Seattle. I then became an art director for a leading fashion magazine in Oslo before launching my own design company in 2002. Over the years, I’ve also worked as a senior UX designer for a major IT company and became a certified NLP Master Practitioner.

I’m also happily married, a mom to three teenagers, and a proud crazy cat mom to three fur babies. I love to travel and embrace the freedom of earning money while sipping coffee on a sunbed and planning my next podcast episode.

Today, I combine my skills in design and coaching to create tools like The Wellness Coach Digital Growth Suite, empowering wellness entrepreneurs to navigate digital business building with ease. Whether it’s crafting a brand, designing a website, or launching digital products, I’m here to make the process simple, approachable, and fun!

Think of me as your big sister in business - cheering you on and guiding you every step of the way.

Your vision matters, and I’m here to help you bring it to life.

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