My Journey to Business Growth: 3 Tools That Worked for Me
The other day, I pondered which three tools I would recommend for entrepreneurs if they were just starting out, and what they need to know about how to grow a small business into a large business. So, today I want to share with you three simple tools that have made a big difference in growing my business. No fancy jargon here, just real talk about what works. Let's dive in!
Squarespace: Where My Online Journey Began
When I started my first business, (aaages ago) I knew I needed a website, but I had no clue where to begin. Enter Squarespace. It's like the friend who helps you put together a killer resume but for your business. The templates are super easy to use, and even tech newbies could figure it out.
I was able to create a website that looked professional and showcased what I had to offer. Back in the day, the design part was more stand-alone than today when building a website is not just about design, it is so much more than that - user experience, functionality, connectivity, and more…
Squarespace doesn't just make your website look pretty – it helps you do business too. I set up my design business in no time, and before I knew it, clients were rolling in. Plus, the built-in analytics showed me where my customers were coming from, so I could focus my efforts where they mattered most.
Thanks to Squarespace, my online presence went from non-existent to top-notch in a matter of a few weeks. It's been the foundation of my business growth ever since.
Newsletters: Staying Connected with My Customers
In a world where it feels like everyone's shouting for attention, newsletters are like a friendly chat with your favorite customers. When my partner and I started podcasting, we immediately built a website and started sending out newsletters from the get-go to keep our listeners in the loop about new episodes, wellness tips, and news, and just to say hello.
What I didn't expect was the response. People started replying to my emails, sharing their thoughts, and even asking for advice. It felt like I was building real relationships, not just promoting stuff. Plus, every time I sent out a newsletter, I saw a spike in website traffic – turns out people actually read them!
Now, I look forward to writing my newsletters every week. It's like catching up with old friends, and it's helped me grow my business in ways I never imagined.
Canva Templates for Instagram: Making My Brand Shine
As a graphic designer, you'd expect me to breeze through Instagram, right? But I'll be honest, I felt pretty lost at first. Thankfully, Canva came to the rescue. It's like having a skilled assistant by your side, without the hefty price tag.
With Canva's user-friendly templates, I could whip up attention-grabbing posts and stories in no time. Gone were the days of wracking my brain for fresh ideas and struggling to keep my designs consistent. Instead, I had fun experimenting with different fonts, colors, images, and illustrations. Before I knew it, I had crafted complete sets of designs that I thought others would love too. It even sparked the idea to sell these sets to those who struggle with design skills.
Canva truly transformed my Instagram game, making my brand shine brighter than ever before. The best part? It's not just about aesthetics; it's about connecting with my audience in a meaningful way. Canva's versatility allowed me to convey my brand's message effectively, whether it's promoting a new product or sharing behind-the-scenes glimpses of my creative process. Plus, the convenience of having everything I need in one place streamlined my workflow and freed up more time for what truly matters – creating engaging content that resonates with my followers. Thanks to Canva, I've not only elevated my brand but also my confidence as a content creator in the digital landscape.
Conclusion: Finding Success with Simple Tools
So there you have it – three simple tools that have made a big difference in growing my business. Squarespace, newsletters, and Canva templates may not be flashy, but they get the job done. They've helped me build a strong online presence, connect with my customers, and make my brand shine on social media. If you're looking to take your business to the next level, I highly recommend giving them a try. You might be surprised at the results!
